32 # “Your own internet TV channel Karbush TV”

From mid-January to March 2013, the management of the film company “KARBUSH” decided to open its own Internet television channel “Karbush TV” aimed at promoting art-house and art-house cinema.

The channel was live for just over two months, during which time it garnered over 6,000,000 views. Thanks to the EFIR broadcasting platform, Karbush TV had statistics on visits and views. We observed the following picture…

We showed a variety of content on the channel, but more than 50% of the airtime was taken up by projects we produced ourselves – the series “Another Reality” and behind-the-scenes footage, or how the series was filmed in Siberia.

The audience watched most of our own content – that was certainly a joy)))

But broadcasting stopped because we were just testing it. To broadcast a channel permanently online, you have to pay for it, and quite a bit. It’s impossible to find advertisers for such a channel, because, again, advertisers want content for the masses, or at least for the channel to broadcast to the masses!!!

That is, broadcasting such a channel requires more than 200 thousand rubles per month.